Colón de Carvajal

Colón de Carvajal Abogados is a legal boutique firm, specialized in international corporate and investment services. They are the spanish partners of Grandall Law Firm, one of the largest trans-regional partnership law firm in China.

What they needed: They had an static website that received very little traffic but also a very active blog that was becoming increasingly popular in the sector. Visitors were interested in the content that the law firm members were publishing but they did not visit the corporate part of their website and hence all this effort was not increasing the conversion rate.

What I did: UX, redesign and integration between the blog and the corporate sections, focused on improving on page SEO and visitor conversion. The result is a dynamic website conceived as a law publication where static corporate sections -such as team profiles and branches of practice- are intertwined with the dynamic content: legal updates, analysis articles and news .